Find your customers & your products will sell them selves.

Market segmentation is a process of dividing a heterogeneous market into relatively more homogenous segments based on certain parameters like geographic, demographic, psychographic, and behavioural.

In simple terms, dividing a group of people by where they live, what they are, how they think and how they behave. The aim is to identify a segment (a group within the group) we can sell our products (goods and services) to.

This video is an introduction to the various aspects, however for a better understanding please check out the links from the "Additional Reading" section below and continue on your learning journey.

Note: Videos have been made with international students in mind, as such if your finding the speed of speech slow, please increase playback speed to 1.25 in YouTube.

I hope the video takes you beyond the definition & helps to make the learning process a little more tangible. Please subscribe & feel free to share.

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Video Content

0:00 - Introduction to Market Segmentation
0:20 - What is a Market?
0:30 - Definition of Market Segment?
0:51 - Definition of Market Segmentation?
1:02 - What is Market Segmentation?
2:23 - Why use Market Segmentation?
2:53 - Why is Market Segmentation Important?

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Came across a great saying:
Art is nothing if you don't reach every segment of the people.
- Keith Haring

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Additional Reading:


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School of Learning
Arnav Dutta
https://www.linkedin.com/in/arnav-dutta-a2020a44