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Consumer Behaviour – Chapter 4: Learning & Memory I Michael R. Solomon!

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Welcome to the new series of Consumer Behaviour by Michael R. Solomon!, you’re one-stop-shop for all things marketing, consumer behaviour, marketing strategy, and community.

In chapter 4, I am going to cover the following learning objectives:
4.1 Conditioning results in learning.
4.2 We learn about products by observing others’ behavior.
4.3 Our brains process information about brands to retain them in memory.



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