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Consumer Behaviour – Chapter 8: Personality, Lifestyles, & Values I Michael R. Solomon!

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Welcome to the new series of Consumer Behaviour by Michael R. Solomon!, you’re one-stop-shop for all things marketing, consumer behaviour, marketing strategy, and community.

In chapter 8, I am going to cover the following learning objectives:
8.1 It is important for consumer researchers to understand the nature and power of attitudes.
8.2 We form attitudes in several ways.
8.3 Persuasion involves an active attempt to change attitudes.



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