Learn how spend efficiency metrics can help take your influencer program to the next level from influencer marketing expert, Therese Little.

Spend efficiency metrics are a way of objectively measuring and evaluating the way you are budgeting and spending money on your campaigns. Ultimately they can help you make smart, data-driven decisions and lead to improved influencer marketing ROI. More specifically, spend efficiency metrics can help you answer questions like:

- Which influencer performs best in a campaign?
- Which campaigns drive the best return on investment?
- Which social media platforms should I invest in?
- What is the overall efficiency of Influencer Marketing for my brand?

While performance metrics like engagements, impressions, and reach are important to measure, spend efficiency metrics help you evaluate the efficiency of your influencer marketing program and ensure you’re investing in the right people. Spend efficiency metrics include:

- Cost per Post (CPP)
- Cost per Video (CPVID)
- Cost per Engagement (CPE)
- Cost per Video View (CPV)
- Cost per Story View (CPSV)
- Cost per Click (CPC)

It’s important to compare cost per impression, cost per engagement, and cost per view because this gives you an objective sense of how much impact each partner, platform, and campaign drives for your investment!

If you’re looking to take your influencer marketing strategy to the next level, Traackr is here to help! Our influencer marketing platform provides a robust budget optimization framework that helps leading brands get a better ROI on their influencer investments. https://www.traackr.com/contact