Learn the 16 most common brand strategy mistakes that kill brands, so you can avoid them and steal a march of your competitors.

#brandstrategymistakes #brandingmistakes #brandstrategy

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By the end of this video, you’ll know the 16 most common brand strategy mistakes and what to do instead to grow your brand and business.

First, you’ll learn why so many businesses go to market without a brand strategy and how the majority that does, fail on brand strategy execution.

Then, step by step we’ll run through each and every one of the most common brand strategy mistakes including

Revenue Tunnel Vision
Meaningless Strategy Statements
Undefined Target Audiences
Weak positions and differentiation strategies
Inconsistency and Inauthenticity
Disconnected Copy
Misaligned Identity
And Many Many more

Being aware of these common mistakes will help you avoid them and highlight the value of a well-defined brand strategy.

0:00 16 Brand Strategy Mistakes That Kill Brands [in 2023]
1:28 Mistake #1 - Revenue Tunnel Vision
2:02 Mistake #2 - Plastic Statements
2:43 Mistake #3 - Vague Target Audience
3:20 Mistake #4 - Following Your Competitors
4:01 Mistake #5 - Undefined Position
4:41 Mistake #6 - Absent Personality
5:17 Mistake #7 - Inconsistent Brand Voice
6:07 Mistake #8 - Lack Of Authenticity
6:55 Mistake #9 - Unclear Messaging
7:44 Mistake #10 - Overlooking Impact Of Emotion
8:25 Mistake #11 - Self-Centered Stories
9:19 Mistake #12 - Disconnected Copy
10:13 Mistake #13 - Misaligned Visual Identity
11:04 Mistake #14 - Unfocused Marketing
11:49 Mistake #15 - Automation Over Audience
12:35 Mistake #16 - Impatience

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