Learn what employee branding so you can uncover how to build trust through cohesion and aligned communication.

#employeebranding #branding #brandstrategy

FREE PRO BRAND STRATEGY BLUEPRINT:
https://brandmasteracademy.com/brand-strategy-blueprint/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms

By the end of this video, you’ll understand what employee branding is and how top brands use it to build their reputation and brand loyalty.

First, we’ll answer the question “What is employee branding?” and also why and how it works to provide a sense of predictability and trust.

Next, we’ll look at the distinct difference between employer branding v employee branding, how they appeal to a different groups and how they're interdependent.

Then, you’ll discover the advantages of employee branding, how it leans on strong brand culture and how it can communicate a strong, healthy and aligned internal brand.

Finally, we’ll look at one of the world-leading employee branding examples through Zappos and their internal processes to develop employees to represent the brand values and beliefs.

0:00 What Is Employee Branding? (With Examples)
1:03 What Is Employee Branding?
2:14 Employee Branding Vs. Employer Branding
2:56 Advantages Of Employee Branding
4:07 Employee Branding Example: Zappos





---------------- FREE BRAND STRATEGY RESOURCES --------------------

BECOME A BRAND STRATEGIST
Our flagship training “Brand Master Secrets” - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business.
https://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms


FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO
Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in.
https://brandmasteracademy.com/brand-master-workshops/

INSIDE BRAND MASTER SECRETS
https://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms

BRAND MASTER ACADEMY
The brand strategist training ground
https://brandmasteracademy.com/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms

--------------- ️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ️ --------------------

️️ BRAND MASTER ACADEMY ON SOCIAL

Instagram - https://www.instagram.com/stephenhouraghan/
Facebook - https://www.facebook.com/pg/brandmasteracademy
Linkedin - https://www.linkedin.com/in/stephen-houraghan
Youtube - https://www.youtube.com/channel/UCBFWrMRo37OVLM2l1pWnH7w?sub_confirmation=1
Twitter - https://twitter.com/BrandMasterAcad


️️ JOIN THE FACEBOOK COMMUNITY

https://www.facebook.com/groups/brandmasteracademy/
Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems.

️️ EXCLUSIVE TIPS & TECHNIQUES

https://brandmasteracademy.com/subscribe/
Get on the list for exclusive brand strategy tips and techniques




---------------- LISTEN TO THE PODCAST --------------------



LISTEN TO THE BRAND MASTER PODCAST

https://brandmasteracademy.com/brand-master-podcast/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms




---------------- SUPPORT THE CHANNEL --------------------

AFFILIATE LINKS
Support Brand Master Academy by purchasing through our affiliate links.
We get a small commission with no extra cost to you.



AMAZON | https://amzn.to/30JtFmU

DESIGN CUTS | https://bit.ly/3cyGPso

EPIDEMIC SOUND | https://bit.ly/3cyGPso

WEBFLOW | https://webflow.grsm.io/bma

CONVERTKIT | https://convertkit.com/?lmref=R3KyAw

AWEBER | https://bit.ly/3rWpzDR