Learn how to create a premium pricing strategy, establish your price point and build a prestige or luxury brand.

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By the end of this video, you’ll understand the factors to consider when creating a premium or prestige pricing strategy, and how to establish your premium price point in the market.

First, you’ll discover what a premium pricing strategy is with a quick explanation and definition which I break down in detail with examples in my liked video below.

Then you’ll discover the situations favourable to a premium pricing strategy and when to use it.

Next you’ll learn how to establish premium or prestige pricing and the tools you can use to achieve it.

Finally, you’ll discover the factors to consider when it comes to your pricing strategy and whether or not a premium price point is right for your brand.

0:00 How To Create A Premium Pricing Strategy (To Build A Prestige Brand)
1:20 Why Use Premium Pricing?
1:36 Scenario #1: Disassociation Or De-Positioning
1:58 Scenario #2: Luxury Association
2:11 Scenario #3: First Mover Advantage
2:27 Scenario #4: Exclusivity
2:42 Scenario #5: Patented Process
2:54 Scenario #6: High Barriers For Entry
3:12 Scenario #7: Unique Experience
3:29 How To Establish Premium Pricing?
3:58 Step #1: Align Value With Price
4:31 Step #2: Premium Visual Identity
4:51 Step #3: Unique User Experience
5:21 Step #4: Tailored Brand Messaging
5:48 Step #5: Create Exclusivity
6:14 Step #6: Leverage Brand Attributes
6:44 Step #7: Avoid Promotions

#brandstrategy #premiumpricing #premiumpricingstrategy #Premiumpricingexamples #Premiumpricingstrategyexamples #Prestigepricing #Prestigepricingstrategy #Premiumpricingadvantages #Premiumpricing #brandmasteracademy #establishpremiumpricing

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