In this brand strategy crash course, you’ll learn 21 actionable brand-building process steps to build a brand from scratch, ready to go to market.

0:00 21 Brand Building Process Steps (Branding To Marketing)
1:30 What Is A Brand?
1:49 What Is Brand Building?
2:27 The Three Pillars Of Building A Brand
2:42 Brand Strategy
3:09 Brand Identity
3:39 Brand Marketing
4:18 Importance Of Brand Building
5:26 Step #1: Human Brand
6:07 Step #2: Brand Purpose
6:51 Step #3: Brand Vision
7:39 Step #4: Brand Mission
8:29 Step #5: Brand Values
9:31 Step #6: Segment Your Market
10:51 Step #7: Target Your Market
11:50 Step #8: Competitor Research
12:53 Step #9: Position Your Brand
14:00 Step #10: Brand Archetype
14:54 Step #11: Brand Personality
16:00 Step #12: Brand Messaging
17:08 Step #13: Brand Story
18:12 Step #14: Brand Identity
19:19 Step #15: Brand Presence
20:02 Step #16: Brand Offer
21:05 Step #17: Buyers Journey
22:09 Step #18: Marketing Strategy
23:58 Step #19: Brand Awareness
24:52 Step #20: Brand Adoption
25:44 Step #21: Brand Advocacy


First, we’ll jump into branding fundamentals by answering the questions “What is a brand?” and “What is brand-building?”.

Then, you’ll discover the 3 pillars of branding; brand strategy, brand identity, brand marketing.

Then we’ll jump into the brand building process from branding to marketing one step at a time.

By the end of this brand strategy course, you’ll have the branding and marketing steps you need to build a brand for your business using proves brand strategy process steps.

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