Segmentation by family lifecycle stages. How bachelors and honeymooners can be segmented.

How family life cycle stages of bachelorhood/ single, honeymooners and parenthood are used in segmentation. This is based on classifying Family needs for different products and services food, pizza, housing, events and so on.
Several segments based on family stage. This video looks at three main stages in the family life cycle.
Family lifecycle is an important strategic tool that combines information about family demographics, social status, marital status, family size and consumption needs.
The concept of family lifecycle provides a simple way of assessing family needs.
Family needs are different based on marital status, nature of relationships, no of children, school going children, teenagers and the like.
Bachelorhood stage members are young single people living alone or with friends. Many bachelors seek ready made foods or simple packaged foods from supermarkets, easy convenient meals such as bachelors soup and easy to make foods. They don’t want to cook and then have to wash dishes. Bachelors tend to spend money on entertainment and entertainment services.
Engaged and soon to be married couples are targeted by the wedding industry - wedding planers, event organizers, photographers, MCs,venues and entertainers.
Honeymooners are young recently married couples.
Dynamic socio-demographic changes have resulted in many different family types as well as living arrangements including un married couple living together and o5her types of live in relationships. All these should be considered in segmentation strategy sessions.

Dr Catherine Ngahu
Elevatus